Currently, companies are migrating to the digital field, so they need tools that allow them to measure their efforts online. A very common solution is Google Analytics, which allows you to know the performance of any web page.
Thus, in a few steps, you can check important information about your website, such as new visits, page views, among other data, according to Google.
How to enable Google Analytics
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To enable Google Analytics in the Google My Business control panel, follow these steps:
- Sign up for Google My Business
- Register in Google Analytics and configure a property for the website. After that, use the same Google account that is used to manage the Google My Business tab.
- Set the same website that you used to sign up for Google Analytics as the main website for your Google My Business listing.
- Choose the tab selected in the second step to see the analytical data related to the website that was established.
According to Google, it is important that the website provided in the listing exactly matches the one owned by Analytics. For example, if Analytics ownership grants ownership rights to www.example.com/blog, but the user indicated that www.example.com is the primary website for their listing, they cannot be matched.
How to interpret Google Analytics data
Once Google Analytics is enabled in the dashboard, you will see several types of data:
According to Google, a session is a set of interactions that take place on your website in a certain period. An example of this is when during a single session multiple pages are visited, there are social interactions or e-commerce transactions.
A single visitor to the website can generate multiple visits. Those visits can happen the same day or several days, weeks, or months later. As soon as a user finishes a visit, the opportunity to start a new one is generated.
A page view occurs when a website loads in a browser. The pageview metric is the total number of pageviews in the last 31 days (repeat views on an individual page are also counted).
It refers to the approximate number of different people who access the page, who can generate several page views and several visits at different times. Unique visitor metrics in Google Analytics can help you understand the number of people who visited your website in the last 31 days.
Average time on page
It is the average time that visitors spend on a page, which will depend on whether the content of the site is of interest to them or not. According to the Aula CM platform, this metric is one of the factors that Google values the most to determine whether an article is interesting or not.
Bounce rate or bounce rate
According to Google, the bounce rate is about the percentage of sessions on a single page, that is, sessions in which the user has left your site on the entry page without interacting with it. This is a key piece of information when analyzing the behavior of visitors on the website, as it shows the interest generated by the content, design and usability of the same.
Through Google Analytics you will be able to know your audience better and, as a result, you will be able to better adjust your business strategy by analyzing the data provided by this tool.