A large portion of the population is on social media (84%), and so are your potential customers. Undoubtedly, social media has become a crucial component of running a modern business. If you use it the right way, a social media strategy can help you expand your customer base. It can go a long way in converting first-time visitors into long-term clients.
This article delves into restaurant social media tips. It’ll guide you on leveraging social media in your restaurant marketing plan. Ultimately, it’ll help you boost your online presence, reach your target audience, and grow your digital reach.
Helpful Restaurant Social Media Tips
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Reaching the right users and trending on social media pages can be a difficult thing to do. After all, the algorithms keep changing, and what works today may not work tomorrow. However, all hope is not lost. Here are some top restaurant social media marketing tips to get you started:
1.Work with Food Influencers to Promote Your Brand
Social media influencers and micro-influencers always have an eager audience ready to try what they recommend. The most effective food influencers are bloggers, YouTube creators, Facebook users, and Twitter users. That explains why more brands are reaching out to influencers with varying audience sizes. Undeniably, influencer marketing helps businesses boost brand awareness and increase foot traffic.
If you’ve never engaged influencers before, here are some restaurant social media tips to start collaborating with them:
- Offer them a discount coupon for every new customer they refer to your establishment
- Give them a free meal in exchange for a positive review
- Pay them to create custom content on their social media profiles, also known as sponsored content.
While at it, check if the influencer’s goal is to gain popularity or whether they’ll help you get real consumer engagement. Remember that a million followers won’t do your business any good if they don’t interact.
2.Use Original, Unique, and Actionable Content for a Cohesive Brand Voice
While there’s no formula for creating social media content, strive for creative and integrative content. For example, memes, videos, meal tips, mouth-watering food photos, and new ideas that people will find helpful can help establish your brand voice.
Similarly, be sure to share your current and new menu items on social media. Use creativity and incorporate plays on words or menu item graphics. Furthermore, include calls to action to give your social media posts a clear direction. Examples include buttons for inquiries, “call now,” or maps to your restaurant, enabling customers to reach out to you quickly.
3.Create a Live Social Media Wall for Your Restaurant
A fascinating report shows that the average person’s thumb travels about 52 miles annually scrolling through social media. Given this figure, you can’t afford to underestimate the power of social media marketing. This is where a social media wall comes in to make the process seamless.
Indisputably, your business has several social media platforms, and it can be challenging to harness them all. However, a social media wall helps you optimize content from multiple social media accounts and display them in one place. You can show off your best Twitter and Instagram posts alongside your YouTube channel, Pinterest board, and Facebook posts with the right strategy.
This content is a goldmine for your business when you combine it with a digital signage strategy. To explain, it can boost your restaurant social media marketing strategy when you display user-generated content based on various trending hashtags. Besides, it’s an ideal way to:
- Run social media contests
- Help you repurpose content for future campaigns
- Engage guests with real-time posts
- Display customer reviews and testimonials
- Upsell and cross-sell food items
4.Show Your Customers What’s Behind the Scenes
Consider spicing up social media posts with videos of what happens behind the scenes. In any case, customers and restaurant-goers today love to see how their food gets prepared in the kitchen. Actually, it’s not uncommon to see viral YouTube videos that spotlight how a restaurant makes some signature dishes.
Giving your audience a glimpse of what happens behind the scenes would help you attract new guests and boost your social media presence. Chiming in with a video or photos on social media showing how you make your food can also increase customer engagement.
However, to pull off this restaurant social media tip, ensure your kitchen is spotless when you film. Additionally, the food should be mouth-watering. While you can film a complete guide to the meal-making process, short 10-second clips can also be effective. The aim is to present your staff as skilled and talented to entice guests to try your fantastic food.
Restaurant marketing is complex and ever-evolving. You’ll keep encountering new digital marketing strategies, among them being social media marketing. The above restaurant social media tips can help you take your social media marketing to the next level. Use them one by one to see what works and boosts your ROI.