This is the question that many ask themselves when they decide to create a website or an online store. And, let’s face it, we would all like to be in first place and receive as many visits as possible. Did you know that 75% of users who perform a search on Google only enter the first link? That is why appearing in at least the first three is essential if we want to get the most out of the online world and reach a greater number of users who end up translating into sales for our business.
The key is to know how to define our marketing strategies appropriately from the beginning and to be attentive to the demands of our users in order to satisfy and make them. Without losing sight, of course, of possible changes in the competition. But so that you can better orientate yourself, today we bring you some tips so that you can improve your web positioning and appear first on Google.
Have good content
As you probably already know, Google, which is the most used search engine in the entire planet, tracks web pages and positions them according to their content. That is why the first step is to gradually include content on our page. However, it is important to keep in mind that any content is not worth it, since Google is giving increasing value to quality and useful content that answers the questions users may ask.
In addition, Google also highly values updating the web frequently . However, we recommend that if you don’t have much time for it, give priority to publishing a long article of more than 400 words every week.
Of course, don’t forget to define what are the keywords for which you want to be found in the search engine and add them as much as possible and naturally in your publications. In this way you will gradually see results. Of course, do not expect to achieve it before 3 months, especially for those sectors that are too saturated.
Use plugins that help you position the text
There are plugins such as Yoast that can be of great help to SEO positioning. The idea is to tell Google what is the most important keyword and make a short summary of what the user will find if they access the web. In this way, both Google and users can better understand what is on your website.
Add internal and outgoing links
Google also values the time the user spends on your page and based on this, concludes if your content is interesting for users. That is why a way to keep the user as long as possible on the web is to include internal links through which the user can easily navigate. In addition, if you can get other users to include a reference to your website on their websites, your SEO positioning will improve, since Google understands that your content is linked because it is good. If the pages that link you have good positioning, better than better.
Also do not forget to include some outgoing links to other websites that may be useful to the user. Try to make them pages of authority, that is, of trust for Google.
Sharing your content on social networks is also a great help to appear first on Google. Firstly, because it helps you to make yourself known and secondly, because there will be links on the network that lead to your website.
It is especially worth highlighting Google Plus, since having a profile on this social network helps to position better. You can also include a photograph that will appear in the search results, which is always more attractive to Internet users.
In any case, remember that SEO positioning strategies require some patience and that it is not possible to get results overnight, but you have to be consistent and continue to create quality content. Think that the more text, the greater the chances that users will find you. If you do not have time to do it or you do not have the right knowledge, the best option is to always put yourself in the hands of an online marketing agency and let yourself be advised by experts in the field.