SEO is no longer just about keywords and meta-tags. The last two years we have repeated the phrase “Content is king” and now we use the phrase “User is king”. Okay, let’s get to thinking about our content and our users. Let’s think Are our meta tags good enough for users to click? Are we giving them what they ask for when they click on a result in a search engine?
If you have not already done so, we recommend that you review the previous class, where we talk about how to do SEO on page:
Take care of your “meta” tags
If “the user is king” let’s think about how he will find us. You will type a word in a search engine and if we have succeeded, we will appear on the first page of results. The first thing the user will see will be our meta-title and our meta-description, so they had better be good and encourage them to click on the result
Take the entry “Web Design and Branding” as an example. We have written the following:
8 web design and branding
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In both cases we must try to describe perfectly what information we are offering and add the keyword that we are betting on in each case. If we also include a call to action, a user is more likely to click.
Take care of your title
An engaging and engaging title will encourage users to keep reading. This title should also contain the keyword selected for the entry.
Take care of your content and write all the text you can
The myth that users do not read is not true. Users do not read when the content is not interesting or does not solve their doubts. Therefore, you will have to write with them in mind.
What can you write about?
- Talk to the customer service department. What are the main questions customers have when calling?
- Enable the search option on the site to know what users are looking for on your website.
- Look for search trends and keywords in your sector.
- Think about the latest products, services and news from your company or project.
- Are you going to attend a fair or have you opened a ShowRoom? You can notify your readers to meet you in person.
- Describe your working methods and what makes you better than the competition.
- Explain to your clients how to do something that interests them.
Long blog posts help improve keyword rankings, but also appear in keywords called “long tail” . They increase the residence time of users on Web sites, create backlinks more easily, and encourage interaction and “share sharing”. A minimum is to write 300 words, but entries between 3000 and 5000 words of good content can give you very good results.
What is a long tail keyword?
Imagine that you write a very long entry. Surely you have assigned that entry a main keyword, but as it is so long, that entry generates many secondary keywords, which can also bring you very interesting traffic. These keywords with less traffic and less competition are called “long tail keywords.”
What other benefits do blog posts or long pages have?
Long blog posts or pages also increase the length of time users spend on Web sites, create backlinks more easily, and encourage interaction and “post sharing”. A minimum is to write 300 words, but entries between 3000 and 5000 words of good content can give you very good results.
Try to repeat yourself as little as possible, be original when writing and order the information correctly. You can sort the information with lists (as in this entry), by points, by subtitles, etc …
Another good idea is to include your keyword in one of the subtitles with “H” tags. This will indicate to Google and other search engines that this word is important. You can learn more about HTML tags that help seo on page in this post .
Finish your perfect blog post by addressing users and asking them something, encouraging them to participate. The entries with the highest interaction are more highly rated by search engines.
Add images that describe your content
Not only will they find you in web searches, they will also find you in image searches. Your images should be named according to your keyword and content. They should also include “alt” tags. The better they are designed and the more beautiful they are, the better results you will get. Having better images will also mean having a better CTR, so don’t forget to illustrate your content properly!
If you can, add videos to the posts
Having an open YouTube channel, uploading videos and placing them in the posts also gives very good results. In addition, users can find you on YouTube and reach your website and vice versa: find your website and reach your YouTube.
With this type of technique you will not only lighten the weight of your website but also take advantage of the traffic coming from this social network. Another advantage is that, when watching a video, users will spend more time on your page.
Not all visits come from search engines, they also come from other websites, emails and social networks. If you give users the possibility to share your content and they do, search engines will interpret that your website is more interesting than others and you will leave earlier.
Measure your progress and make decisions accordingly
Many people think that writing an entry and posting it is all they have to do. But the reality is that we have made that entry and we have formulated a hypothesis: we believe that it will attract users.
How do we know if this is true? We will have to take a look at our Google Analytics and see what results our efforts are having. How many visits have you brought? Has our position on the desired keyword improved? Have we gotten user interaction?
It is possible that after some time we will have to review the information, update links (beware of broken links) and improve some aspects.