Say NO to committee design

Have you heard of “design by committee” ? If you are dedicated to graphic design, architecture or industrial design, you may know the term used in English: “Design by Committee”. 

Design by committee is a derogatory term used for those projects in which many designers or a large decision group participate, thus losing the guiding idea and the initial creative plan. It refers to a design process in which the design undergoes many levels of approval and is judged and evaluated by many “eyes” before being validated.

In my career as a ux and web design professional , I have verified on many occasions that the greater the number of people who design, comment or decide about a web design, a logo, an application, a web product or similar, the more risk exists that the project ends up failed and thus lose the original idea.

I show it graphically:

If more than one or two people decide on a design project, you run the risk of moving away from the good and the optimal . More than four is extremely toxic . Surprising?

Avoiding the design committee trap is one of the keys or factor to take into account to be successful in the redesign of a web project . When several people coexist in the creative direction of a single project, the most interesting creative elements are canceled and the original idea is lost. Creativity is not an intellectual average . Dissenting creative decisions produce a Frankenstein. Consensus decisions place a project in the middle, or rather,  in the middle . Those of us who handle colors know that by mixing two pure and intense colors, a gray is obtained.

Read More:  Web audit What is it and what is it for?

Popular wisdom proves us right. Do you know the saying “Too many cooks spoil the broth”? And this other humorous maxim: “A camel is a horse designed by committee.” For you to understand, an animal as extraordinary as the penguin could never have been designed by committee.

In future posts I will delve into how to avoid committee design and how to work collaboratively without falling into its trap . Attentive

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