How to embed Google Analytics in WordPress
Google Analytics has become the indispensable measurement tool for any web project. Do you want to know how to use this web analytics tool with WordPress?
WHY DO YOU NEED GOOGLE ANALYTICS
Google Analytics is a web analytics tool that helps you know if your website is working properly. It provides you with relevant information about your visitors, what interests them, if they access for the first time or if they return, or even how they found you.
All this information that Google Analytics provides us helps us make decisions and optimize our web presence to improve the recruitment and loyalty of our visitors.
Google Analytics offers you information on the behavior of your visitors to be able to act accordingly.
CREATE A GOOGLE ANALYTICS ACCOUNT
In order to start using Google Analytics , you must have a Google account . You can use a Gmail account or create a new account.
This code allows Google Analytics to collect information on the behavior of your visitors through cookies.
Therefore, you should not forget about compliance with the so-called cookie law .
HOW TO INSERT YOUR GOOGLE ANALYTICS CODE IN WORDPRESS
There are several valid methods to embed Google Analytics code in WordPress. You will have to choose the best method for you.
Using WordPress plugins:
If you don’t have special programming knowledge, we can use a plugin to insert the tracking code .
These plugins are the best rated:
- Google Analytics by Yoast
- Google Analytics Dashboard for WP
- NK Google Analytics
If we have access to the files on our server, we can insert the Google Analytics code manually, editing the functions.php file and adding the following code.
Using premium themes:
Many Premium WordPress themes have an option in the administration to insert the Google Analytics code.
Our digitechwebservises engine platform has a module to conveniently insert and configure the Google Analytics code, even if your website uses Google Tag Manager .
Have we resolved your doubts?
Inserting Google Analytics is the first step: collect information, analyze how your visitor is, and act .
Do you want us to help you with the implementation of Google Analytics or the interpretation of the data?