How can I use Twitter to help my business grow? How can I get more followers? How do I get others to interact with my Tweets? These are some of the most frequently asked questions from small businesses.
The answer: you have to establish a marketing strategy . Once you have it (and it doesn’t need to be too long or too detailed), the rest will follow.
And if not, you’ll be able to see what things didn’t work and adjust your strategy accordingly. Below, you’ll find our guide to starting your Twitter marketing strategy.
Twitter Marketing Strategies for Small Business Owners
Table of Contents
Know your voice and your values
A good brand, no matter how big or small, needs to have a recognizable voice and clear company values that stand out.
This document will help guide your marketing strategy and make it easier for you to decide what to tweet. If your team grows, these tone-of-voice guidelines will also help you keep your brand voice consistent, no matter who’s tweeting.
There are many different options available for creating engaging Twitter header templates. The most popular tool is the free Crello tool. This site allows users to easily create their own designs using pre-made layouts and then customize them to their liking. They can also upload their own photos or clip art. After they’re satisfied with their design, they can save it and then upload it. This can take just a few minutes and is a great way to increase your followers.
Know your customers
Think about your customers. What things interest them? Where do they live (are they concentrated in one region or scattered around the world)? What things do they respond to when you talk to them offline?
Focusing on who your Tweet recipients are is critical if you want people to engage with your content and trust your business. You may even find it useful to create a customer profile, or several.
By having a clear idea of who you’re talking to and what they’re interested in, you can improve your Tweets and get more engagement.
Now that you’ve taken care of that part…
Set goals and measure success
The only way to know if your Twitter marketing strategy is working is to set goals. For example, do you want to get more followers? Or maybe you already have a strong fan base and want to increase website clicks or app downloads.
Whatever your goals are, write them down and use Twitter insights to track what’s working and what’s not. Some factors to monitor:
- Interactions: Likes, Retweets, comments, etc.
- Impressions: how many people saw your Tweet or video
- Mentions: how many people are talking about your company
Once you start to see results, you can set more ambitious goals.
Advanced tip: Give less importance to the number of followers and more importance to the interactions.
Respond to your customers and your @mentions
Monitor your Twitter notifications and respond to mentions, good or bad. This will help you build a community on Twitter and you will also receive useful comments and opinions from people.
Establishing a customer service approach will serve as your guide whenever a customer has questions. For example, you may choose to answer all questions via Direct Message, while others prefer to answer questions within the Twitter timeline.
Whichever approach you choose, document it internally and explain it to your employees. It can also be helpful to explain your approach in your Twitter bio. In this way, your customers will know the best way to interact with you.
Find things to tweet that work for you
On Twitter, there are a ton of different options for engaging with customers: videos (did you know that 71% of all sessions on Twitter now involve videos? 1 ), polls, images, GIFs , and regular text Tweets.
Try different formats to find out what works best with your company’s marketing strategy. In general, the most important thing is to learn by trial and error; just remember to have fun and always follow Twitter’s brand safety guidelines. Once you identify what works, you can use the scheduling tool to plan ahead and save time.
Don’t underestimate the power of “word of mouth”
The recommendations say a lot and on Twitter the same thing happens. Make sure your customers know you’re on Twitter and ask them to follow you: either in person or through your newsletter, use a phrase like the one below.
“Follow our company on Twitter to receive updates and offers.”
Whenever a customer mentions your company in a Tweet, always reply and retweet accordingly. Share things that people want to retweet, whether it’s good news, special offers, new recipes or products, and interesting, cute, or funny images.
Find the right tools
Videos and good creative get more engagement, but it can be hard to know where to start. Here are some options:
- Photos taken with a smartphone are free and authentic, always a good starting point.
- Tools like Canva to create distinctive brand images.
- For videos, tools like Biteable or video editing apps can be helpful, especially for making minor edits like adding a logo or subtitles. Check out our Twitter video resources for more tips.
A good Twitter marketing strategy must be real, have repercussions among your ideal followers and show the best side of your brand.