How to Choose the Right Marketing Automation Agency
About 53% of leads that inquire about your business won’t convert for about three months. About 80% of your leads will never convert into sales.
In fact, about 61% of marketers say lead generation is their top challenge.
Without a strategy, you could struggle to generate leads and sales this year. Instead, consider working with an experienced marketing automation agency. They’ll streamline your entire marketing strategy.
Not sure who to hire? Here are five tips that can help.
With these tips, you can speed up your search and find the right team for the job. Find the right team with this marketing automation agency guide today!
1.Know Your Goals
Before anything else, take a moment to determine your goals. What do you hope to accomplish by hiring a marketing automation agency? For example, you might want to:
- Generate brand awareness and recognition
- Attract more website traffic
- Position yourself as a thought leader
- Boost leads and sales
- Improve your ROI
- Establish your credibility
Make a list of your goals. Make sure your marketing goals align with your overall business goals.
While searching for “a marketing automation agency near me,” find a team that’s capable of accomplishing those goals.
2.Review Their Services
Once you establish your goals, you can determine which marketing services you need to achieve those goals. As you use these marketing automation agency tips, take a moment to review each agency’s services.
For example, you might need help with:
- Email marketing
- Web design and development
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing
- Influencer marketing
You might want to find a team that offers hubspot services, too.
Choose a single agency that provides every service you need. That way, you’ll only need to rely on a single team.
3.Look for Experience
There are nearly 73,000 marketing agencies across the US. Not every agency will have an experienced team, though. Determine how long each team has worked in the industry.
How many companies have they helped over the years? Ask if they have experience helping businesses within your industry, too.
Choose a qualified, trained, experienced team capable of meeting your needs.
4.Request Reviews and Case Studies
Ask each agency on your list for reviews and case studies. Their case studies will prove they’re capable of accomplishing your goals.
Choose a company with a strong professional reputation as well. Find an agency other businesses have trusted in the past.
5.Ask About Pricing
Before making your final choice, ask at least three different agencies about their pricing. Determine what’s covered with each quote.
Then, review their contract. If you have any questions, ask before you sign.
Start Your Search: 5 Tips for Choosing the Best Marketing Automation Agency
Don’t rush to hire the first marketing automation agency you call. Instead, use these five tips to review your options. With this marketing automation agency guide, you can make an informed choice.
Choosing the right agency will ensure you can accomplish your marketing goals!
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