Publishing news on Google News is a good way to increase traffic to your website. For the news aggregator to consider you relevant, you must create original content and frequently following the principles of journalistic writing.
Would you like to increase web traffic to your page? We explain how to appear on Google News and publish your news. You don’t need to be a great media outlet to get more clicks to your site from Google’s news channel .
WHAT IS GOOGLE NEWS?
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Google News is a news aggregator that searches for information published by online media all over the world . Every 15 minutes it updates to always show the latest.
It is available in more than 40 local versions and translated into their respective languages. The contents of the local editions are adapted to the readers of each country.
The Googlebot crawls the web to choose articles and news. Its system based on artificial intelligence assesses the relevance of websites before selecting content . The news is chosen according to the frequency of the publications and the user can choose the channels of their preference.
HOW DOES GOOGLE SELECT THE NEWS?
Google understands as news any current and relevant information that refers to important events. That is, more or less the same as any other means of communication.
It is not worth anything to appear in Google News , nor will you appear in other media if you do not have anything important to say.
However, if you have a leading company, if you are an expert in your sector or if you have interesting content for your audience, you are a candidate to appear in Google News.
Let’s see below what steps to follow so that your news is indexed by the Google News crawler .
STEPS TO APPEAR IN GOOGLE NEWS
To generate web traffic through Google News you must take into account a series of guidelines so that your content is unique and relevant.
1. The Google News Publisher Center dashboard
The first step in publishing a news item is to access the Google News Publisher Center and add the name of your organization. Next, add the accounts of those people who will be able to create content on Google News.
Under the Home tab you can see all your posts. It is time to start creating. Click Add Post , write the title of your news and press Save . A draft will be created for you to start editing.
The title, description and content of the news must meet a series of requirements related to syntax and grammar that we will see later.
In the editing screen you must add a summary that describes the content of the news because it will be easier to locate. Next, select the category to which the news belongs , the language in which it is written, if you want it to be automatically translated and where you want it to be distributed .
The next step is crucial: you must have your web address verified . Your posts must come from a verified domain. You can fulfill this requirement through Google Search Console .
Finally, in Tracking you have the possibility to monitor the traffic of your content by connecting your publication with Google Analytics or adding a tracking pixel.
2. The appearance of your publications
You can create sections that display as tabs in your post within Google News. You can also add tags to help classify your content : opinion, press release, humor, etc.
In the Images tab you can add a square logo for your post. You can also include a rectangular logo to display with your content. Remember that the design must contain the full name of your publication.
Before submitting your post to Google News, check that it meets all the requirements. Once approved by Google, your post will be available in the news section .
3 . How to write to appear in Google News
If you want your content are more likely to appear in Google News, written according to the principles of the periodism or .
You must be objective, honest and transparent when dealing with a topic. Your text must be completely original, the product of your research work . Use reliable sources for data and cite them.
The structure of the news is another aspect that you must take into account. It is advisable to organize the content from the most important to the least relevant . A well-written news item responds to the 5W:
- What (what?)
- WHO who?)
- How (how?)
- When when?)
- Where (where?)
3. Author ranking
The author’s ranking is important for Google to give it credibility . If you already write and sign articles for other media, the tracker will give you a higher reputation.
The title should contain the word that best describes the content. In addition, it must seduce the reader and create curiosity without clickingbait. The best titles are direct and concise .
The newsroom uses the active voice (“Scientists discover a vaccine for the coronavirus”) because it is more direct and concise than the passive voice (“a vaccine for the coronavirus has been discovered by a group of scientists”).
Try to eliminate redundancies, paraphrases, and unnecessary expressions . All this is filler that does not add anything.
Google News does not include tutorials, tips, weather forecasts and similar content. Faced with a blog, which has a vocation to generate content that remains, Google News is a site with current affairs .
If you want to appear on Google News to generate web traffic, post news several times a day . It is convenient to have several authors generating content for your site.
Google News values current, original, engaging, and prevalent content. The more interest your publications generate, the more traffic will reach your website . Find a differential value that adds value to your news: your own style, your approach, your sources of information …
Have you considered the possibility of appearing in Google News? Now that you know how to achieve it, tell us what you think of this communication channel to increase your web traffic.