Here we bring you a new installment of the Marketometer so that you are aware of all the news and basic concepts of digital marketing!
If you are new to landing here, we will give you a brief summary of what our tool is about. so that later our CEO, Pablo Sammarco , whoever clarifies and the real definition of the term.
In previous editions we have discussed topics such as what is an ecommerce , how to generate engagement , what role influencers currently play or how to create visual content through infographics . For this new entry, we have chosen a term that is quite unknown at a general level and that can be very useful in increasing the income of our company. We talk about affiliate marketing or affiliate marketing .
Let’s get started!
WHAT DO USERS UNDERSTAND BY AFFILIATE MARKETING?
As you can see in the video that we leave you below, most of the users surveyed, had no knowledge of what affiliate marketing could be.
One of the users said he understood affiliate marketing as those techniques used by online marketing companies to attract more customers and consumers to his company. Is this true?
AFFILIATE MARKETING REAL DEFINITION
With the evolution of society and the Internet, new marketing formats appear almost daily, with the aim of expanding the forms and channels that manage to attract the attention of the consumer.
Pablo Sammarco, General Director of The Social Media Family, defines affiliate marketing as the “ terminology or strategy that helps increase recurring income in the digital world ”
This type of marketing consists of: an individual promotes the products of an entrepreneur or company through personalized material ( banners , URLs …) and if the requirements imposed by the brand are met (downloads, purchases, web registration, clicks … ), the affiliate receives a commission based on what has been achieved.
Affiliate marketing emerges as an interesting alternative for people who want to work with Internet sales , as well as being a great tool for producers who want to increase the dissemination of their products on the Internet.
ADVANTAGES AND DISADVANTAGES OF AFFILIATE MARKETING
The affiliate marketing has its benefits for both advertisers and media; But there are also disadvantages when using this discipline.
AFFILIATE MARKETING ADVANTAGES
The main advantage of this technique is that you do not need to create any product or devise any service . In addition, you do not have to support customers either, all this will be the task of the company to which you are going to derive traffic.
On the other hand, if you are a company looking for affiliates to promote your products, one of the main advantages is that your company’s sales can grow with an economic investment thanks to external people .
DISADVANTAGES OF AFFILIATE MARKETING
The first thing to keep in mind is that affiliate marketing should not be abused . You have to take care of the number of times you use this marketing technique, because the interest of your followers may disappear if they see that you only want to sell them products.
Another drawback that we can find is that the customers that fall on your networks are for your affiliates , so you will not be able to take advantage of remarketing to refer it to that or other products.
AFFILIATE MARKETING TYPES
There are different ways and ways to establish an affiliation relationship between an individual and a company. Next, we leave you some of the types of affiliation with which you are going to find in the digital environment.
Web pages usually deal with a certain topic, so they are interesting for merchants who sell products or services related to the content of that page . These websites advertise the products of the stores to their readers and get a commission either for sale, registration or click achieved.
CASH BACK AND SITES THAT SHARE THEIR INCOME WITH USERS
Companies that use cash backs have a user registry and share commissions with them , either with money, discounts or redeemable points. Users make purchases through the platform and receive a percentage of return.
AFFILIATES WORKING ON SEARCH ENGINES (PPC)
In this case, affiliates provide qualified traffic to merchants by purchasing keywords or phrases on search engines like Yahoo or Google.
Affiliate networks arise in order to regulate relations between advertisers and affiliates . These networks act as intermediaries between thousands of advertisers and affiliates in addition to providing the tools to track sales.
We have already mentioned what you must do to carry out affiliate marketing with other companies that have the affiliation code configured. Now, if you are an affiliate marketer or sell products for affiliates to promote it online, you can make your business work better thanks to the free affiliate marketing plugins for WordPress .
This free plugin helps you manage the affiliates that advertise your products or services . Thanks to it, parameters can be established to track your affiliates, recruit new commission agents without limit, integrate the plugin in your e-commerce and assign different payment rates per affiliate.
You can manually create affiliate accounts, or have each person complete a registration form on your website and pay your affiliates a fixed amount or percentage of sales.
EASY AFFILIATE LINKS
This plugin is used to track, hide links and categorize affiliate link accounts. Easy Affiliate Links also gives you the option to assign nofollow attribution to your affiliate links, directing website crawlers (Google, Yahoo…) to ignore your affiliate network, to maintain the integrity of your site web in the eyes of the search engine.
Pretty Link allows you to shorten links using your own domain name instead of using other shorteners like Bit.ly, Tinyurl or any other link shortener. Plus, it keeps detailed track of where the action comes from, the browser, the operating system, and the host.
This plugin is great for people who want to hide their affiliate links, keep track of the number of clicks on emails or increase the reach of your website by spreading these links in forums or comments on other blogs .
AFFILIATE MARKETING PLATFORMS
The Amazon Affiliate Program is an affiliate marketing program that allows web pages to create links and earn commissions on any sales generated through these links . With it you provide your users with the security of making their purchases on a trusted website, and when they do, you will earn between 3% and 10% in commissions for generated sales.
Joining the Amazon Affiliate Program is completely free and easy to use.
eBay Partner Network is eBay’s affiliate program with which you can earn money by attracting buyers to the platform, without having to sell or send items. To earn commissions for redirecting buyers to eBay, all you need is a blog, website, social network, or mobile app to share your discoveries with your audience. You just have to include the article link or share the products on social networks .
Search, share and earn money with eBay Partner Network.
From The Social Media Family, we hope that the article has been of your interest and you can put this new digital marketing technique into practice. If you have any questions, contact us , we will be happy to help you.