Having more followers on Twitter is one of the goals of professionals who work with social networks. This gives more relevance to brands, improves their exposure and allows sales to increase based on a correct strategy. Here are some tips to achieve those goals without having to resort to buying followers.
The importance of Twitter
Twitter has more than 300 million users, very active and influential people on the internet. That is the importance of having more followers on Twitter.
A study of the social network and DB5 shows that a person who follows you on the microblog not only sees your tweets, but also takes actions that benefit your company.
For example, your followers share positive experiences about the companies they follow on their own networks. They also retweet your messages and are more likely to buy your products in the future. Twitter itself indicates that 85% of users say they feel more connected to small and medium businesses after becoming followers.
How to get more followers on Twitter
Here are five tips to have more followers on Twitter that were provided by the social network itself:
Select your advertising tools
To get more relevant followers, Twitter recommends that you run a followers campaign. This type of campaign consists of displaying the promoted account in different parts of the network, both for computer users and for cell phones and tablets. Where these accounts appear you see “Who to follow”.
Create your own content
Users must have a reason to follow your business on Twitter. This is your job. To be successful, use an illustrative profile photo, a straight-to-the-point Twitter handle, and a bio that explains who you are and what you offer. Just promoting content is not much use: users must find relevant content.
Define your audience
You can segment your audience to have more followers on Twitter according to your interests, who they follow, or custom audiences. You can also customize the followers you want to reach by geographic location, language or gender considering who your potential customers are.
Define a budget
Promoted Account prices are calculated based on cost per follower (CPF) account. This way, you only pay when someone clicks “follow” on your ad. Therefore, it is very important that you define a budget.
Measure the campaigns
Twitter presents real-time statistics for campaigns. Use that information in favor of your company.
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